My love for cooking started at an early age, but in 2014 I discovered a passion that would shape my future: BBQ. The combination of live fire, rolling smoke and the satisfaction of creating incredible food hooked me from the start. What began as a personal passion soon became something I wanted to pursue as a career.

Today, I work as a pitmaster at one of Melbourne, Australia's most popular BBQ restaurants, continuing to develop my skills, experiment with flavours and learn what makes great barbecue. That hands-on experience is at the heart of BBQ LAB.

What started as a backyard hobby, developing BBQ rubs and seasoning blends for my own cooks, has grown into a brand offering bold-flavoured seasonings, BBQ accessories and cooking essentials. Every product reflects our passion for great food, quality ingredients and making flavour accessible to every cook.

We believe BBQ is about more than just the food. It's about gathering around the grill, cooking over an open fire, cracking a beer and sharing a meal with friends and family. And it doesn't have to be outdoors — great food can be made just as easily in your everyday kitchen.

Whether you're preparing a steak, smoking brisket, seasoning vegetables or trying something new, BBQ LAB is here to bring more flavour to every cook.

- Jordon